Heroes at Home
Wish Registry

The Heroes at Home Wish Registry(sm), sponsored by Sears, has extended its deadline to Friday, October 31, 2008. All active military personnel are encouraged to apply.

Sears Heroes at Home Wish Registry for 2009.

Through this program Sears, in cooperation with the Department of Defense, enables Americans to fulfill wishes for up to 20,000 deserving military families and personnel this holiday season. This continues Sears' long-standing tradition of supporting the military, whose sacrifices deserve more recognition.

Ultimately, all 20,000 registrants will be granted Sears giftcards in equal amounts, which will be determined based on the number of entries and donations. The gift card denominations will not exceed $550.


That's a potential of $11,000,000 to make wishes come true for military personnel and their families!

"Since 1916, Sears has been committed to America's service men and women" said Don Hamblen, Chief Marketing Officer, Sears. "Last year, Sears launched Heroes at Home to help military personnel renovate and rebuild their homes.

We are pleased to expand the Heroes at Home Wish Registry to incorporate elements to make the wishes of our military come true for the holidays and enable our customers to provide a direct 'thank you' to members of the military."

Sears created the Wish Registry specifically to help identify heroes both domestically and overseas, and to show thanks for their service this holiday season. Sears partnered with the USO to help communicate the Wish Registry to military members, and will be making a $250,000 donation to support USO programs and services around the world.

Military personnel can log on to www.sears.com/wish through October 31 to apply for the Wish Registry. Between November 2 and December 25, 2008, Sears will invite America to help fulfilltheir wishes with a Sears Gift Card.

Bill Kiss, Divisional Vice President Program Development said, "The Heroes at Home Wish Registry allows us to connect with the military community on a very personal level, and gives Americans the opportunity to fulfill their wishes. It's an extremely powerful program, with the potential to produce extremely meaningful results."

The Heroes at Home Wish Registry, one of Sears' multiple programs supporting the military and their families, enables Sears'customers to thank America's military heroes for the sacrifices they make for our country. However, the program starts with the Sears family, not just their customers. The first donations the registry received were from Sears associates, senior executives, and vendors featured at the retailer.

The Heroes at Home program also provides support to service members, veterans and their families through joint efforts with various nonprofit organizations, including Rebuilding Together, Inc. Sears has spearheaded nationwide fundraising efforts in the spring and holiday seasons over the past year and has raised more than $5 million through the Heroes at Home program for Rebuilding Together.

Sears has actively supported this country's servicemen and women with pride and respect since the company was founded more than a century ago. Each year Sears matches reservists pay and benefits while they are serving. In 2005, Sears received the Secretary of Defense Employer Support Freedom Award, which publicly recognizes American employers who provide exceptional support to their employees who voluntarily serve the nation in the National Guard and Reserve. In 2006, Sears also was honored with theMilitary Officers Association of America's Distinguished Service Award, in recognition of the company's support of associates in the Guard and Reserve and military families nationwide.

To find out more about the Heroes at Home program, or to refer a military family or veteran to the home renovation program through Rebuilding Together, visit www.sears.com or call 1-800-473-4229.

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