Military Discounts from GM

Service members receive military discounts from GM in a nationwide campaign.

On our Military Discounts page, we ask readers to notify us of merchants who extend discounts to military service members and their families. In response, an on-the-ball business manager for a General Motors dealership in Florida has notified us about a nationwide GM promotion that offers military discounts to service members purchasing new General Motors vehicles.

General Motors has made this simple. The discounted price, the GM Supplier Price, which is less than MSRP, is printed right on the invoice, so you needn't worry about haggling with different dealers to get better deals.

Sharon provided us with a few examples from General Motors:

  • 2008 Buick Enclave CXL FWD - MSRP = $37,880
    GM Military Price is $35,814
    Savings: $2,066
  • 2008 Pontiac G6GT sedan - MSRP = $24,365
    GM Military Price (and cash incentives) is $21,931.03
    Savings: $2,433.97
  • 2008 GMC Yukon SLT 4 wheel drive - MSRP = $46,195
    GM Military Price (and cash incentives) is $40,527.45
    Savings $5,667.55

Here are the details about the program:

Frequently Asked Questions

Who is eligible for the GM Military Discount?

People eligible for the GM Military Discount include active duty members and Reserves of:

  • U.S. Air Force
  • Army
  • Navy
  • Marines
  • National Guard
  • Coast Guard

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Which GM vehicles are eligible?

Almost every new and unused 2007, 2008 and 2009 GM passenger car, SUV, crossover and light-duty truck is eligible. To see a list of excluded vehicles, click here. Some other models may have limited availability. Eligibility of GM vehicles may change at any time without notice.

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What is the vehicle discount?

As an eligible member of the military, you can purchase vehicles at a specially discounted price that is less than MSRP. To compare the MSRP to the military price, click here. Choose a make and model from the "Build Your Own" menu. As you add options, you’ll see comparisons of both prices.

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How many vehicles am I eligible to purchase/lease?

You may purchase/lease up to two eligible new and unused vehicles per year with your GM Military Discount.

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Can I receive the GM Military Discount from any GM Dealer?

The GM Military Discount is available through all participating U.S. GM dealers and is voluntary on the part of the dealers. Dealer participation is on a vehicle line basis. Please inform your dealer of your intention to use the GM Military Discount during your first contact with your dealer. If your dealer elects not to participate, you may visit another dealer.

[Editor's note: If your dealer elects not to participate, ask him why. Then tell him you prefer to give your business to a dealer who appreciates the sacrifices you and your family are making on his behalf, so you're very sorry he's chosen not to participate. And LEAVE! (Unless, of course, he offers you a price that's even better than these.)]

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How do I get the GM Military Discount?

Visit to request your "Go Code" and bring it and your military ID to your salesperson at your GM Dealer to receive your vehicle discount.

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Can I combine this discount with current incentives?

Yes, in most cases. Visit your GM Dealer for details on eligible incentives, or view current incentives at to see how the values add up. You can also check with your salesperson.

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Can I combine this discount with the GM Mobility Program?

Yes, the GM Military Discount can be combined with GM Mobility reimbursements. To learn more about GM Mobility visit

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Can I order a vehicle through this program, rather than choosing one from my GM Dealer’s inventory?


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Can I combine this with any GM reward card earnings?

Yes, you can combine the GM Military Discount Program with Earnings from any GM reward card. Earnings from GM reward cards are in addition to most current incentives GM may offer.

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How can I apply for a GM reward card?

You may apply online anytime for any GM reward card at

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Do I have to purchase or lease through GMAC?

You do not have to purchase or lease through GMAC.

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Are dealer-installed options covered with the GM Military Discount (e.g., theft-deterrent devices, etc.)?

No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon between the customer and the dealer.

[Editor's note: Did you catch that? At a price agreed upon? That means you can negotiate on those prices, and are not necessarily stuck with the first price they give you. When they quote the prices, ask if they can do a little better than that for a service member. Hey, it can't hurt! If you don't ask, you don't get.]

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Are dealer demonstration vehicles included in this program?

Yes, if the vehicle has less than 7,500 miles and a dealer demo allowance has not been paid on the vehicle. See your dealer for details.

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Can I use a trade-in with the GM Military Discount?

Please contact your dealership for more information about trade-ins.

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Does the purchase/lease require a down payment?

Your dealership will be able to provide details on the down payment of your chosen vehicle.

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How long do I have to keep the vehicle to qualify for the GM Military Discount?

Eligible vehicles must be retained for a minimum of six (6) months. Except Chevrolet Corvette (excluding 2008 Z06, which is not eligible), which must be retained for a minimum of two (2) years.

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I recently bought/leased a new GM vehicle. Can I still apply for the GM Military Discount?

No. Previous purchases/leases are not eligible.

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Can I share my GM Military Discount?

Yes, with your spouse. Vehicles can also be co-titled.

[Editor's note: This means that married service members deployed or stationed overseas unaccompanied can take advantage of this promotion by ordering the vehicle in their spouse's name, to be delivered in the US.]

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How can I find out more about a specific GM model?

Questions about vehicle features, pricing, model eligibility, leasing and incentives should be directed to a participating GM Dealer. You can also visit for more information.

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We thank Sharon for providing this information. If you happen to be in the Jacksonville area, please drop by Coggin Pontiac GMC Buick and thank her. Or you can call her with further questions at 904-573-4055 or toll free at 1-866-596-1273.

In other areas, contact your local GM dealer. And thank them for supporting our military members and their families.

Please be sure to tell them we sent you. If they hear about us enough times, maybe we'll get a nice discount on OUR next GM vehicle!

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